🎁 1. What Are Bonuses in OneShop?
Bonuses = Promotions in OneShop (not loyalty rewards).
Used to incentivize customer behavior like:
Birthday rewards
Win-back offers (for inactive customers)
Seasonal promotions
💡 Since Bricks & Minifigs isn’t using OneShop’s loyalty program, bonuses are the primary reward tool for marketing.
🛠 2. Where You Can Add Bonuses
Bonuses can be added in:
Basic Broadcasts
Advanced Broadcasts
Automations
📍 A. Basic Broadcasts
Go to Marketing > Create Basic Broadcast
Scroll to the Bonus section
Choose:
Dollar Amount – e.g., $5 off (auto-applied in Heartland)
Custom – e.g., “Buy one, get one free minifig” (manually applied)
Set:
Customer-facing label (e.g., “$5 Birthday Bonus”)
Start and End Dates
📍 B. Advanced Broadcasts
Same bonus setup as Basic Broadcasts
Found within the broadcast editor
📍 C. Automations
Navigate to Automations > Click an Automation
Inside each message, choose to add/edit a bonus
Instead of fixed dates, you define:
“Expires in X days” after the message is sent
💸 3. Bonus Types Explained
Bonus Type | Auto-Applies in Heartland | Staff Action Needed |
Dollar Off | ✅ Yes | None – discount auto-applies |
Custom | ❌ No | Manually apply discount (e.g., coupon or price adjust) |
🧾 4. How to Redeem Bonuses in Heartland
Check Customer In via tablet or add to ticket
OneShop bar shows bonuses (separate from Ready Set Retail rewards)
Click “Claim Bonus” to apply:
Dollar-off bonuses will automatically discount the ticket
Custom bonuses need to be manually handled by staff
If a bonus is accidentally added:
Click “Remove” to undo it before closing the sale
🎯 Bonuses are tracked in OneShop, so each reward is one-time use per customer.
📌 5. Best Practices
Use customer-facing labels to clearly explain promotions.
Make sure staff is trained to:
Identify and apply custom bonuses manually in Heartland.
Avoid duplicating or mistakenly skipping bonus redemptions.
Use bonuses strategically:
Birthdays
Holidays
Clearance events
New product launches