1. Accessing Campaign Analytics
Go to the Campaigns tab in OneShop.
Switch to List View to see all sent broadcasts.
Click on any sent broadcast to open its analytics dashboard.
2. Understanding the Metrics Overview
At the top of the broadcast analytics page, you'll see:
Total Sent: Total number of messages sent (text/email).
Opens: Number and percentage of emails that were opened.
Clicks: If your message contains a link, this tracks how many people clicked.
Bounces: Number of invalid emails that couldn't be delivered.
Spam Reports: Emails flagged as spam by recipients.
Unsubscribes: People who unsubscribed after receiving the message.
🧠 Tip: Click “View Clients” on any stat to see the specific users behind each metric.
3. Measuring Conversion and ROI
Default Conversion View:
Counts users who opened an email or received a text and then made a purchase.
ROI is calculated based on total sales from those users within 30 days.
Adjust the Conversion Window:
Use the dropdown to measure conversions within:24 hours
48 hours
72 hours
Up to 30 days
4. Use Custom ROI Filters for Specific Analysis
Click “Add Filter” to define a custom conversion window or sales criteria.
Choose:
Date Range: (e.g., during a weekend event)
Filters: by product brand, category, SKU, etc.
Example: Filter for customers who received your message and purchased only between Friday 12:30 PM and Sunday 10:30 PM.
Click Submit to apply and update your conversion data based on the selected filters.
5. Reviewing Automation Analytics
Navigate to the Automation tab.
Click into an automation flow and toggle to the Analytics tab.
Similar metrics will be shown:
Total messages delivered
Opens, clicks, unsubscribes
ROI based on purchases after receiving automation messages
💡 If your automation includes multiple messages, you can filter analytics by individual message (e.g., Message 1 vs. Message 2).
6. Making Data-Driven Decisions
Use analytics to answer:
Which messages are driving actual sales?
How quickly after messaging are customers converting?
Are specific brands or promotions more successful?
Then:
Double down on what works (refine and reuse effective templates).
Adjust or replace messages that show low engagement or ROI.