1. Access the Email Editor
Scroll down to the Email section of your campaign.
If no design has been added yet, click the yellow “Design Email” button.
If you're editing a previous email (e.g., from a basic broadcast), click “Edit HTML Email” to enter the designer.
2. Understand Rows and Blocks
In OneShop, emails are built using rows (also referred to as blocks).
Rows are the base structure of your email and can include one or more columns.
You drag content types (like text, images, buttons) into these rows to build your design.
3. Create and Save Custom Blocks
Customize any section (e.g., a header, footer, or image layout**) by editing it on the canvas.
Once happy with the design:
Click Save on the selected row or block.
Give it a descriptive name (e.g., “Header - Fall 2025”).
Add tags if desired to group similar blocks.
4. Reuse Saved Blocks in Future Emails
Access your Saved Blocks from the right-hand panel in the email designer.
Drag any saved block into your new or existing email to reuse that component instantly.
This is ideal for frequently used designs like branded headers, store footers, or standard promo sections.
5. Build Efficiently with a Modular Approach
Over time, develop a personal library of saved headers, footers, product rows, CTA sections, etc.
Use these blocks like email building bricks to quickly create new campaigns without starting from scratch.
6. Best Practices
Save time by organizing your blocks using consistent naming and tags.
Standardize branding by always using the same header and footer across campaigns.
Consider creating blocks for:
Seasonal headers
Different store locations
Promotional banners
Social media footers