1. Navigate to the Campaigns Page
Log in to your OneShop account.
From the left-hand menu, go to Campaigns.
Click Create Basic Broadcast.
This opens a new broadcast and automatically generates both a text and email preview (if you're set up for both).
2. Review Your Sending Information
On the right-hand preview panel, you’ll see:
Your sending phone number (for texts)
Your sending email address
Your sender display name
⚠️ If no phone number appears, your text message program is not set up yet. You can still send email-only broadcasts until SMS is active.
3. Choose Your Send Method
At the top, select how you want customers to receive your message:
Text or Email (default):
Sends a text first if they’re opted into SMS. If not, sends an email.Email Only:
Sends only to email subscribers.Text Only:
Sends only to text subscribers.
4. Write Your Broadcast Message
Type your message into the text box.
To insert your customer’s name:
Click First Name
→ This dynamically merges their first name when sending.
Example:
“Hey {{firstName}}, we’re having an in‑store event this weekend!”
Both the text and email versions will copy your message automatically.
5. Optional: Make Text and Email Messages Different
If you want your text and email content to differ:
Uncheck Auto-Copy Between Fields.
Edit the text message separately from the email version.
💡 Note:
Text messages should stay under 160 characters (or 70 characters if you use emojis) to avoid multiple SMS credits.
6. Add an Image to Your Broadcast
Click Add Image.
Choose from:
Shared Assets (reusable graphics)
Uploads
Upload Image (to choose a new file from your computer)
Your selected image will appear in both previews.
Be sure to Save Draft afterward.
7. Add a Bonus or Reward (Optional)
Click Next to open the Bonus / Reward section.
You can choose one of three types:
1. Dollar Amount
Example: $5 off
Works natively with integrated POS systems.
2. Coupon (for Heartland or Lightspeed)
Choose any coupon already set up in your POS
—percent off, BOGO, etc.
3. Custom Reward
Example:
“Buy One, Get One Free Pants”
You’ll manually apply the discount in your POS, but OneShop will still track redemption.
Then set:
Start date & time
End date & time
Save your draft when finished.
8. Convert to Advanced Mode (Optional)
If you want additional customization:
Click Make Advanced.
In Advanced Mode you can:
Change the sender name
Add filters (e.g., customers who bought a certain brand, new customers only, etc.)
Fine‑tune messaging details or exclusions
Filtering lets you message a targeted group instead of your entire subscriber list.
9. Finalize Your Broadcast
Once your message is ready:
Click Send to send immediately
orSchedule for later in the next video’s process
Basic broadcasts take 1–2 minutes to build and function like posting on social media—except you’re reaching customers by email or text.